77 Rules Visual Storytelling Success Poster
A physical reference guide for dashboard design, visual storytelling, and executive-ready chart review. Keep the rules visible before dashboards reach leadership.
Why a poster? The best teams still forget obvious chart checks when deadlines, board decks, and executive reviews compress the work.
A copy of an earlier version was kept outside Tableau co-founder Chris Stolte’s office. His comment: “you always forget some of these ideas!”
For BI teams
A visible reminder for dashboard builders before charts move into operating reviews, CFO conversations, and board materials.
For analysts
Use it as a fast pre-flight checklist for layout, labels, comparison logic, visual hierarchy, and audience clarity.
For leaders
Put the poster where review happens so teams catch more chart problems before leadership acts on the dashboard.
Order the poster
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