77 Rules helps BI leaders, CFOs, FP&A teams, and board-reporting owners catch dashboard integrity risks before leadership acts on weak chart evidence.
Public copy: 77 rules plus 15 bonus integrity checks.
You bring one real executive dashboard or chart from a board deck. In roughly 20 minutes, Stephen uses the 77 Rules system and his decades of expertise to review it for visible integrity risks, explain 2 to 3 findings if they exist, and recommend the appropriate paid next step only when the risk is material.
Dashboard review runs are stored in your account so you can review prior results until you delete them. Deleted runs are removed from active app storage; encrypted backups age out through normal rotation.
Booking details are collected through Calendly for scheduling and follow-up. Do not upload dashboards through this website; bring the dashboard to the walkthrough or use the app review flow when appropriate.
If the chart is sound, the recommendation is simple: no broader engagement.
Start with one real executive dashboard or chart from a board deck. The memo and ROI pages are available if you want to preview the findings format or investment case.
The Board Deck Integrity Audit is a focused $4,950 diagnostic for CFO, FP&A, or board-facing risk. The Dashboard Integrity Sprint is the $18K to $24K BI leader path when risk appears across multiple dashboards and the team needs a review standard, findings report, and leadership readout.
Publicly, 77 Rules uses 77 rules plus 15 bonus integrity checks, with expert review by Stephen McDaniel for risks automation can miss. The audit separates visual clarity issues from decision-risk issues so the finding is not just whether a chart looks bad, but whether it could affect an executive decision.
It is a finding that connects a visible chart issue to a plausible business consequence. Example: a selected time window could overstate growth because it excludes a contraction period. That is different from saying a chart has weak labels.
Findings that require inference are labeled cautiously. The correct language is: “Potential concern: verify with your data team.” We do not present inferred risks as confirmed facts.
Bring one dashboard, board-deck chart, or executive reporting page that could influence a CFO, board, operating, capital allocation, revenue, or headcount decision. Screenshare is usually enough for the walkthrough.
There are three clean outcomes: no material risk, a Board Deck Integrity Audit for isolated board-facing risk, or a Dashboard Integrity Sprint when repeated dashboard risk or team review gaps appear. Larger portfolio review patterns route to Team Dashboard Tune-Up or BI CoE / Enterprise Integrity Engagement.
100% of the Board Deck Integrity Audit fee is credited toward any Dashboard Integrity Sprint, Team Dashboard Tune-Up, or BI CoE / Enterprise Integrity Engagement closed within 14 days of the findings readout. Maximum credit: $5,000.
Account access can exist after an engagement. Executive teams start with a real dashboard, a private walkthrough, and a paid diagnostic or Sprint if the risk warrants it.
Private walkthroughs use third-party AI processing to review dashboard images. Provider and backup details are covered in the Terms for teams that need security review.
No. Use redacted dashboards whenever possible. Do not share content that your organization prohibits from third-party AI processing, and do not share regulated or restricted data unless your internal policies permit that workflow.
The main path is simple: bring one executive dashboard, review the integrity risks, then decide whether an Audit or Sprint is warranted.